Creative / Designer from the south of Norway,
now calling Oslo home.
Working at the intersection of design
and art direction in advertising at NoA Anorak.
Album Release for “Tøyen Holding 3”
Tøyen Holding is one of Norway’s most respected and innovative rap groups. Known for their intelligent lyrics, deep cultural references, and jazz-tinged production, they've built a distinct sound that bridges underground credibility with critical acclaim. Drawing from literature, politics, and street culture, they offer a uniquely Norwegian take on hip hop — both intellectual and raw.
"Tøyen Holding 3" represents a sophisticated endeavour to evolve the visual narrative associated with the Rap Duo's latest release. Tasked with pushing the envelope beyond the duo's established DIY aesthetic.Central to the project's design concept was the intention to establish a profound connection with the city of Oslo. Not by depicting it directly but by representing its essence. This strategic departure from previous design approaches, characterized by playful scribbles and explicit hip-hop references, aimed to cultivate a more mature and timeless aesthetic.Taking inspiration from the modern realism of the legendary Norwegian sculptor Gustav Vigeland, aiming to align the album's visual expression with the symbolic depth and sophistication of his works.
Client: Mutual Intentions
Art Direction: Fredrik Øverlie
Graphic Design: Aron Kullander-Östling
& Svein Werner Lyngmyr
Photography: Christopher Næss
Illustration: Daniel Yalew Steinse, Hans Jørgen Wærner & Svein Werner Lyngmyr
The visual execution of "Tøyen Holding 3" involved a deliberate selection of elements that resonate with the musical and thematic essence of the work. Gothic fonts and imagery reminiscent of the municipal coat of arms seen on Gevrey-Chambertin wine labels were employed to nod to the duo's penchant for wine references, seamlessly blending these cultural homages with their distinctive sound. A novel approach was taken with the wine labels affixed to the album cover, which were meticulously matched to traditional Burgundian wine labels in size, weight, and texture, ensuring an authentic replication of these elements.
Casefilm
Svein Werner Lyngmyr - 2026
Last updated:
07.03.2026