Creative / Designer from the south of Norway,
now calling Oslo home.

Working at the intersection of design
and art direction in advertising at WAL.

Rich. Bar Revival:
A Taste of Home

Client: Sparebank 1
Østfold Akershus

In Sarpsborg, Rich. Bar was never just a kiosk. Since 1945, it had been a cultural landmark and a natural meeting point—an essential stop for generations on their way to games, events, or nights out. Recognizable by its iconic cola bottle and soft-serve installation on the roof, it held a special place in the city’s identity.

In December 2024, that era came to an end. The building was demolished to make way for a new bike lane, leaving employees without jobs and the city without one of its most beloved institutions.

But the story didn’t end there.

Ahead of the Norwegian Cup Final, a bold idea emerged: to bring Rich. Bar back to life—recreated outside Ullevaal Stadium, giving fans a chance to relive a piece of Sarpsborg’s history, if only for a day.

Bringing back a lost institution to make thousands of fans feel at home, even when away.

Casefilm

Mini Documentary

Client: SpareBank 1 Østfold Akershus

Agnecy: Anorak

Creative: Svein Werner Lyngmyr, Stein Simonsen,
Kasper Amundsen Tuvnes & Jens Bjørklund
Designers: Jesper Tollefsen & Emma Olsen
Direction & Editing: Martin Iversen & Anders Gjærde
Photo & Editing: Patrick Dongo
Project Managers: Anja Nordbø & Rakel Villmones Haug
Motion Designers: Nökkvi Thorsteinsson & Lars Tuhus
Post Production: Cyril Boije
Client Advisor: Tina Wesselsen
Media Advisor: Henriette Brekke
PR: Ali Iqbal Tahir
Production Company: Yakobs Frukt & Tobakk
Producer: Jakob Dahl Changezi
Photo Assistants: Emma Dyrkorn & Sigurd Idås

Art Department: ArtDep
Production Designer: Kristian Vestby
Prop Master: Marius Eymundsson
Prop Assistant: Lev Mokel
Carpenters: Aleksander Aurdal & Arman Sellæg

Media Agency: OMD
Social & Digital Manager: Mari Tømt Carlsen
Senior Client Manager: Madicken Tollefsen
Digital Planner: Stine Haugan Asp

Index

Last updated: 28. Sep. 2026

Rich. Bar Revival: A Taste of Home

But the story didn’t end there.

Ahead of the Norwegian Cup Final, a bold idea emerged: to bring Rich. Bar back to life—recreated outside Ullevaal Stadium, giving fans a chance to relive a piece of Sarpsborg’s history, if only for a day. Bringing back a lost institution to make thousands of fans feel at home, even when away.

Casefilm

Mini Documentary

Index

Next →

Rich. Bar Revival:
A Taste of Home

Ahead of the Norwegian Cup Final, a bold idea emerged: to bring Rich. Bar back to life—recreated outside Ullevaal Stadium, giving fans a chance to relive a piece of Sarpsborg’s history, if only for a day.

Bringing back a lost institution to make thousands of fans feel at home, even when away.