Creative / Designer from the south of Norway,
now calling Oslo home.
Working at the intersection of design
and art direction in advertising at NoA Anorak.
About
Law of The Land
In 2024, the National Library of Norway celebrated the 750th anniversary of the country's first legal code to be applied nationwide: Magnus the Lawmender's National Law. The poster designs created for this milestone focused on capturing the essence of the law through a modern visual approach.
1.6 million people participated in the anniversary (in a country of just 5.5 million), making it the most visited exhibition in the National Library's history. Client: National Library of Norway
Agnecy: Anorak
Design lead / Design Direction: Svein Werner Lyngmyr Creative Team: Sebastian Pandonis & Stein Simonsen Design: Louise Pedersen Account Manager: Marianne Skøien Krognes Strategic Planner: Niklas Olsen Project Manager: Katrine Berget
The posters highlighted quirky and poetic aspects of the laws, that dates back to the 13th century. To mention some, the laws could contain things such as chasing culprits “to the mountains, forests, ships, or shores” or allowing fish to be thrown onto fields during herring seasons. By highlighting a variety of carefully selected legal provisions, we offered people a unique glimpse into medieval life, which became the foundation for the visual storytelling.
Casefilm
Even influencer @helenemoo (1.2 Million followers on Instagram) has one at home