Getaround is Norway’s, and much of Europe’s, leading app-based car rental service. Ahead of moving season, they needed a campaign to promote their instantly bookable fleet of vans parked throughout major cities.
At the same time, a very real trend was taking off: people hauling sofas, fridges, TVs and mattresses on electric rental scooters. Equal parts dangerous, impractical and absolutely hilarious. By hijacking that visual, we showed that a better solution is not only available – it is probably just around the corner
Client: GetAround
Team: Svein Werner Lyngmyr,
Sebastian Pandonis & Jens Østrem
Account / Project Manager: Hege Dyrseth
We used the worst moving trick
to promote the best one.