Out of home in Switzerland: "Not all DN readers have moved here. But all who have moved here are DN readers"

DN readers

We were tasked to enhance DN's premium position, as well as communicate the broad range of themes they cover.

The campaign is DN's most culturally successfull campaign ever. It was shared by multiple influencers, as well as joked about for almost three minutes on the biggest podcast in the country.

Casefilm:

Awards:

2024 Gullblyanten: Integrated - Gold
2024 Gullblyanten: Copy - Gold
2024 Gullblyanten: Digital advertising - Gold
2024 Gullblyanten: Print - Silver
2024 Gullblyanten: Outdoor - Diploma