DN Readers
We can’t claim that all of DNs readers are the 1 %. But we do know that all Norwegians in the 1 %, definitely read DN.
Dagens Næringsliv (DN) is Norway’s #1 financial newspaper. Our task was to reinforce its status as the go-to publication for the country’s most influential and important figures in business and culture.
We developed a copy-led campaign that stated this in a clever and attention-grabbing way, supported by clean, understated visuals that didn't get in the way.
Year: 2024/2025
Client: Dagens Næringsliv
Agency: Anorak NoA
Creatives: Sebastian Pandonis
& Stein Simonsen
Design: Svein Werner Lyngmyr
Account Manager: Kine Werenskiold
Project Manager: Katrine Berget
Casefilm