Contact: sveiinwerner@gmail.com
LinkedIn: Svein Werner Lyngmyr
Creative Team: Sebastian Pandonis & Stein Simonsen
Account Manager: Marianne Skøien Krognes
Strategic Planner: Niklas Olsen
Project Manager: Katrine Berget
Law
of
The Land
In 2024, the National Library of Norway celebrated the 750th anniversary of the country's first legal code to be applied nationwide: Magnus the Lawmender's National Law. The poster designs created for this milestone focused on capturing the essence of the law through a modern visual approach.
The posters highlighted quirky and poetic aspects of the laws, that dates back to the 13th century. To mention some, the laws could contain things such as chasing culprits “to the mountains, forests, ships, or shores” or allowing fish to be thrown onto fields during herring seasons. By highlighting a variety of carefully selected legal provisions, we offered people a unique glimpse into medieval life, which became the foundation for the visual storytelling.
Each poster featured an individual law from the Codex Hardenbergianus, a manuscript from the 14th century, paired with illustrations carefully referenced from the book and reimagined in a new context. By digitally processing the illustrations as well as adapting the historical details from the law, the design created a bridge between past and present, breathing new life into the history while still honoring their rich craftsmanship.
It was essential to develop a design system for the visual expression that was structured, scalable, and practical. This ensured consistency across all touchpoints while allowing flexibility for various formats and platforms. By creating a well-organized system, we could efficiently adapt the design for exhibitions, publications, digital content, and educational materials, making the design cohesive and easy to implement on a national scale.
Casefilm:
Awards:
2025 Visuelt National Design Award - Diploma
2024 Gullblyanten Design - Gold
Design: Aron Kullander-Östling & Svein Werner Lyngmyr
Illustration: Daniel Yalew Steinset & Hans Jørgen Wærner
Photo: Christopher Næss
Product photo: Thomas Flått & Sami Hasselberg
Release for
"Tøyen Holding 3"
"Tøyen Holding 3" represents a sophisticated endeavour to evolve the visual narrative associated with the Rap Duo's latest release. Tasked with pushing the envelope beyond the duo's established DIY aesthetic.
Central to the project's design concept was the intention to establish a profound connection with the city of Oslo. Not by depicting it directly but by representing its essence. This strategic departure from previous design approaches, characterized by playful scribbles and explicit hip-hop references, aimed to cultivate a more mature and timeless aesthetic. Taking inspiration from the modern realism of the legendary Norwegian sculptor Gustav Vigeland, aiming to align the album's visual expression with the symbolic depth and sophistication of his works.
The visual execution of "Tøyen Holding 3" involved a deliberate selection of elements that resonate with the musical and thematic essence of the work. Gothic fonts and imagery reminiscent of the municipal coat of arms seen on Gevrey-Chambertin wine labels were employed to nod to the duo's penchant for wine references, seamlessly blending these cultural homages with their distinctive sound. A novel approach was taken with the wine labels affixed to the album cover, which were meticulously matched to traditional Burgundian wine labels in size, weight, and texture, ensuring an authentic replication of these elements.
Casefilm:
Awards:
2024 Visuelt National Design Award - Diploma
2024 European Design Awards - Finalist
Designer: Svein Werner Lyngmyr
Account Manager: Kine Werenskiold
Project Manager: Katrine Berget
Out of home in Switzerland: "Not all DN readers have moved here. But all who have moved here are DN readers"
DN readers
We were tasked to enhance DN's premium position, as well as communicate the broad range of themes they cover.
The campaign is DN's most culturally successfull campaign ever. It was shared by multiple influencers, as well as joked about for almost three minutes on the biggest podcast in the country.
Casefilm:
Awards:
2024 Gullblyanten: Integrated - Gold
2024 Gullblyanten: Copy - Gold
2024 Gullblyanten: Digital advertising - Gold
2024 Gullblyanten: Print - Silver
2024 Gullblyanten: Outdoor - Diploma
Running Wild
The brief called for a bold and shareable idea digital solution that can turn Gen Z into advocates for wild bees. When we first attacked the brief we wanted to find the most efficient way to make change. And in this case, it’s through physical planting of seeds in areas with low density of wild flowers.
Which is why we created Running Wild. A collaboration between bee:wild and Strava leveraging Gen Z’s interest for running and turning it into a collective marathon for planting wildflower seeds across the world.
Together with Strava we are implementing “wild runs” which are custom running routes that targets areas with low density of wildflowers. Here we can encourage young people to spread wildflower seeds there. Through using in-app features like challenges, stats and info. They’ll run the routes, share it with friends and set the movement going. Once enough runners have runned and seeds have been sowed the routes will update.
Bee:wild have worked closely with Univerities and scientists and aided in developing an AI mapping technology that surveys bee highways, paths of migration and areas low in pollination opportunities. By using this map we can find the key areas for spreading wildflower seeds, the most efficient way to create fast solutions to the bee decline.
But why do Gen Z to do this? After the pandemic Gen Z suddenly found out hey running is fun. And to them it’s more than just excercise, it’s about fun, purpose and community. 75% says they prefer to share running experiences with someone else. A lot of them share their runs through social fitness platforms like Strava – and a whopping 65% share runs on social media like TikTok.
By combining these insights we came up with our solution as a natural bridge between a physical problem and a digital generation. For Gen Z, running isn’t just exercise, it’s a social event driven by purpose. We're hacking this movement for the planet and teaming up with Strava to create Wild Runs.
The world is run by bees. So now we'll get the world to start running for them.
Awards:
After 24 hours and two pitches, we landed a silver at the Cannes Young Lions 2025 Global (Category Digital) Competing against top creatives (Under 30 years old) from 51 countries.